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Growth Archieven - Startupboot

feb 20
0

Introduction to Growth Hacking

By | Geen categorie, News

Introduction to Growth Hacking

Growth hacking nowadays is actively used by startups and businesses as an alternative way of marketing with the main focus on growth and profitability. The goal of a real growth hacker is to expand a customer base of a business with the use of modest, analytical, creative, and innovative methods.

Here we want to give you some useful brief tips that Growth Tribe (growth hacking gurus for talents in Amsterdam) shared with and that can be used  in your growth strategy right now:

  1. Experiments is everything

It is often hard to be right if you are working online. Gut feelings of the marketers usually appear to be wrong, so only data and numbers can help to prove the assumptions. Thus, it is wise for companies to spend time and resources on experiments’ conduction. In a controlling experiment setting, it is their main and the only target to study consumer behavior and find the best method of revenue maximization through the acquirement of new customers.

  1. Tracking is important.

Tracking is crucial for business growth. However, it is important to track metrics that can actually help with new partners or customers generation (as engagement rate of social media posts, the website bounce rate, conversion rate) instead of visual performance indicators (as to reach or impressions)

  1. Use tools

Growth hacking is based on the usage of handy and modern tools that can help you test all the assumptions in swift time. Surf the Internet to uncover which ones you can use for website creation, automation, social media planning or even persona revealing of the potential leads or customers on LinkedIn.

  1. Make it look like human

Automation is a very important part of scaling business, however, people still appreciate human factor and trust business more if they feel a human interaction. Thus, do not be scared to make a mistake or actually aim at making mistakes in your automated messages and emails to create a feeling of human synergy.

  1. Catch them in 5

You have only 5 seconds to impress your potential customer on your website or social pages. So make a message about your product vivid and clear. The image and design are not everything, copywriting is extremely important in this catching business. Each copy or caption work towards selling the unique point of your business.

  1. Psychographics personas

A buyer persona is a profile of your ideal customer based on real data. However, you cannot get a full understand of your customers with only information about their demographics. It is important to understand things like emotions, values, interests, desires, goals, hobbies, habits and other relevant aspects of their psychological characteristics to understand what and how they want it.

 

 

 

6 Brief and Useful Tips on Growth Hacking

jun 20
3

Perfection is the enemy of perfectly good

By | News

What would be the ultimate process to launch a company perfectly? Well this question got swopped out of my head last Thursday during our Startup boot event, because I have learned that ‘Perfection is the enemy of perfectly good’.

I guess that I still haven’t figured out what it means exactly, but when you think about it there’s a certain truth to it. Perfection is when everything is flawless and could not get any better. When something is perfectly good, it is good! Something good can always be better. So, thriving for the perfectly good instead of perfection makes you able to keep growing your company by keep making it better. But for starters: Good enough is good enough.

But, how else can you prevent a failure? In a previous blog, we discussed how failure is the road to success. This is definitely the truth. You can even find your success in your failure. Does this mean that you should not try to prevent as many failures as you can though? Of course not! There are a lot of things to prevent a failure, doing your research and having a plan for starters. ‘Failing to plan is the same as planning a fail’. The second learning to catch me off guard. Off course, you need to be bold, take a risk and jump in the deep sometimes to reach your goals. Still the greater goal behind these jumps can be planned.

And what to do when things do actually go well? What if you are on your way to achieve your goals: your product is launched, it has over 10.000 users and you receive a lot of media attention? Keep in mind that things can always change (for the good and the bad). We have been told how the process of becoming a successful company, can actually cost the founders their success or even their company. In this case, the investor ended up owning 50% of the company, the vision had changed and with that, the motivation of the founders dropped. This resulted into a ‘worst case scenario’ where the founders decided to quit the company. The big lesson here is not only to keep an investor from owning half of your company, but to make sure you are prepared for anything, keep your motivation in place and be able to react quickly as an entrepreneur.

These were three learning goals taught to us by Maarten Boer, Jeroen Malotaux and Rik van Dijk during our Startup boot BBQ event at Eenvoud Media. The subject of the event was about launching a business or product, experiencing failures and turning those into success. There was one important lesson our speakers all agreed on: FOCUS!

To turn launches and failures into a success, you need a lot of things of course. Think about the product itself, a budget, a marketing plan, people and so on, but none of these things matter as long as you and your organization do not have focus. In order to make it all happen, you need to see the bigger picture and be able to focus on the important things to make your goals happen. Make sure to focus on growth and balance, not the golden ticket and you’ll find yourself achieving you finest dreams.